Dignity, Autonomy, Agency.
A powerful story.
The Stories We Tell Right Now Will Determine What Rights Survive
Sexual and reproductive health and rights are facing a global narrative crisis. PMC works toward a world where the dominant culture and narratives reinforce women and girls’ dignity, autonomy, and agency.
Focused on Impact
We inspire women and girls to make informed choices about their own bodies, relationships, and futures. We partner with entertainment creators and sexual and reproductive health and rights (SRHR) organizations to reach audiences on the most personal level, at scale, shifting the narratives that determine what rights survive and what becomes possible.
In Mexico, condom use intentions among adolescent girls rose to 79.5% after watching Papás Por Conveniencia (“Conveniently a Family”).
In Liberia, Female Genital Mutilation (FGM) support declined with 64% of the audience of Barnusiethedeh! (“Let’s Do The Right Thing”) not supporting FGM by the end of broadcast.
In Nepal, the audience of Mai Sari Sunakhari (“Orchid, Like Me”) was three times more likely to believe girls should be encouraged to continue their education to higher levels.
In Zambia, 71.3% of Kasensa Kabuumi (“Fountain of Life ”) listeners knew where to seek help for gender-based violence at one-stop centers—compared to 47.6% of unexposed individuals.
100+ Partners
Narrative change doesn’t happen alone. We work alongside sexual and reproductive health, entertainment, creative, research, and funding partners around the globe — all united by the belief that the stories we tell today shape the world we live in tomorrow.
